B. Protecting the Name You Choose

To be sure that your name really is different—not identical to or similar enough to someone else'strademarked name—you need to search for available domain names and register your domain name with a domain name registry service. The next step is to file an application with the U.S. Patent and Trademark Office to register your domain name as a trademark.
Steps in Choosing and Reserving a Domain Name
£If you've picked out a domain name, reserve it so it won't get snapped up by another business. (Chapter 2)
£If you haven't yet chosen a domain name, select one that will get people to your website and also qualify for protection as a trademark. (Chapter 3 and Chapter 4)
£If your preferred name is taken, consider alternate names and your legal options. (Chapter 5)
£Use the Internet to search for existing trademarks that legally conflict with your name. (Chapter 6 and Chapter 7)
£If your name conflicts with an existing trademark, choose another name (Chapter 4) or, if you are already using the name as a mark, assert your rights as a trademark owner. (Chapter 5)
£For maximum protection for your name, apply for federal trademark registration. (Chapter 8)