Overview

To help your Web business flourish, you want to pick a domain name that will:
•be easy for Web searchers to find
•help market your product or service
•serve as a strong trademark, so competitors won't be able to use it or something similar, and •be free of legal conflicts with other trademarks. This chapter explores strategies for meeting these sometimes contradictory goals. There's one consideration you can't get around: Domain names are limited to 26 characters, including the .com part. If you try to register or reserve a name that is too long, you'll be directed to provide a shorter version.