C. What to Register

In addition to your product or service name, you may want to register one or more related names, if they are available. These might be common misspellings of the primary name, names of specific product brands owned by your business and names that reflect the generic nature of your products. For instance, Peet's Coffee & Tea owns not only peets.com, but also coffee.com. Peet's might want to lock up petes.com (for the bad spellers), petescoffee.com and peetscoffee.com. (See Chapter 4 for more on how to choose a great domain name.)