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Saturday, December 5, 2009

D. How to Search for Unregistered Trademarks

There is no list, anywhere, of unregistered trademarks as such. But by searching the Web, you can find product and service names that aren't registered trademarks but are still trademarks being used by other businesses. As the percentage of businesses marketing their goods and services on the Web approaches 100%, the ability to discover the real-world use of unregistered trademarks improves apace.
A good place to start is the Dot.com Directory at www.dotcomdirectory.com/nsi/basic.hm, a comprehensive listing of business websites. Simply enter the name of the product or service that you're looking for, and you will obtain a list of sites that have such products or services. This list may include some currently used commercial names that are the same as or similar to the one you want to use. Another good place to search for unregistered trademarks on the Web is the Thomas Register of goods and services, at www.thomasregister.com.
Finally, you can simply enter the name in one of the Web's many search engines and see what turns up. Although this type of search will produce all uses of the term, not just instances of use as a trademark, it may still produce some useful information.

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